Jeffrey Takawira Ncube worked as Head of membership development, Marketing and communications at Zimbabwe National Chamber of Commerce. He later rose to become Chief Executive Officer for a period of 4 years. He founded AIDSISA in 2019. Mr Takawira is a commercial farmer in Darwendale, Zimbabwe with keen interest in maize, potatoes, and tobacco production. He is also the founder and executive chairman of JT Holdings Africa with interests in transport and logistics, motor spares, mining and timber processing. He brings (to AGRICULTURAL INDUSTRY DEVELOPMENT SUPPORT INSTITUTE OF SOUTHERN AFRICA) his tried and tested expertise in agriculture as well as marketing communications expertise.